How are accountant stereotypes portrayed in movies available to the New Zealand public since 2000?

Magon, Alice and France, Adrian (2009) How are accountant stereotypes portrayed in movies available to the New Zealand public since 2000? 2009.

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Abstract or Summary

This investigation is of how accountants are portrayed in movies from teh year 2000 until 2009 in New Zealand. The current decade had not been previously studied. Accountants in the movies are classified into one of five sterotypes. The results showed that accountants are still associated with the old boring beancounter image, which relates closely to the sterotyp of 'Plodder'. These findings indicate that the boring image of accountants has not yet began changing, and also that accounting disasters such as Enron, have not given accountants a negative imager as of yet.

Item Type:Student Project
Keywords that describe the item:Accounting, stereotypes, perception, portrayal, media
Subjects:H Social Sciences > HF Commerce > HF5601 Accounting
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:1569
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Deposited On:27 Mar 2013 20:54
Last Modified:26 Apr 2016 21:19

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