Chen, Chen and France, Adrian (2009) How accountants are portrayed in high profile New Zealand newspapers. Undergraduate student work (Unpublished)
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Abstract or Summary
The decline in accounting student numbers has become a major concern in the accounting profession. One of the most significant reasons for the profession's failure to attract the desired student to the accounting major is the perceived image of accountants detering potential students. The image of accountants portrayed in the media is undertaken. The newspapers were found to positively describe accountants, suggesting that the boring image of accountants is not constructed in newspapers.
| Item Type: | Undergraduate student work |
|---|---|
| Keywords that describe the item: | Accountants, portrayal, perception, stereotype, media |
| Subjects: | H Social Sciences > HF Commerce > HF5601 Accounting |
| Divisions: | Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration |
| ID Code: | 1575 |
| Deposited By: | |
| Deposited On: | 27 Mar 2013 20:46 |
| Last Modified: | 16 Aug 2021 01:57 |
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