How accountants are portrayed in high profile New Zealand newspapers

Chen, Chen and France, Adrian (2009) How accountants are portrayed in high profile New Zealand newspapers. 2009.

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Abstract or Summary

The decline in accounting student numbers has become a major concern in the accounting profession. One of the most significant reasons for the profession's failure to attract the desired student to the accounting major is the perceived image of accountants detering potential students. The image of accountants portrayed in the media is undertaken. The newspapers were found to positively describe accountants, suggesting that the boring image of accountants is not constructed in newspapers.

Item Type:Student Project
Keywords that describe the item:Accountants, portrayal, perception, stereotype, media
Subjects:H Social Sciences > HF Commerce > HF5601 Accounting
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:1575
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Deposited On:27 Mar 2013 20:46
Last Modified:26 Apr 2016 21:32

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