Reynolds, Cheryl (2008) Rethinking Hamilton, creatively - How to develop a strategy to transform a city from a cowtown to a wowtown. In: Creative Clusters 2008, 17-21 November, 2008, Glasgow, United Kingdom. (Unpublished) 
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Abstract or Summary
Hamilton, New Zealand's 4th largest city, has a long-held reputation for being a cultural desert or "cowtown". That is all rapidly changing as a new strategy developed with the help of local thought-leaders marks an attitudinal change to a city that is vibrant, creative and energetic. However, having developed a new visionary Culture and Identity Strategy, the creative sector's expectations were not being realised so the sector itself imaginatively reengaged the city to deliver, creatively.
|Item Type:||Conference or Workshop Item (Paper)|
|Keywords that describe the item:||Creative City, Place-Making, Transformation, Grassroots, Strategy, Art, Culture, Identity|
|Subjects:||H Social Sciences > HT Communities. Classes. Races|
N Fine Arts > NX Arts in general
|Divisions:||Corporate > Centre for Creative Industries|
|Deposited On:||17 Jun 2009 02:30|
|Last Modified:||09 Apr 2010 02:33|
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