Current portrayal of accountants in movies in New Zealand

Magon, Alice and France, Adrian (2012) Current portrayal of accountants in movies in New Zealand. In: Engage, Enhance, Educate: New Zealand Applied Business Education Conference: Conference Proceedings 1-3 October 2012. New Zealand Applied Business Education, Hamilton, New Zealand, pp. 70-88.

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Abstract or Summary

Many accountants find themselves in total contrast to the traditional beancounter accounting stereotype. Previous research of the portrayal of accountants in movies has been done in America up to the year 2000. This research investigates how accountants are portrayed in movies from the year 2000 until 2009 in New Zealand. Accountants are classified into one of five stereotypes based on Dimnik and Felton’s (2006) study of the Dreamer, the Plodder, the Eccentric, the Hero and the Villain. Movies were watched and then analysed to classify the stereotype of each accountant and to find out how society portrays accountants in the current decade. Results show accountants are still being associated with the old boring beancounter image, the Plodder stereotype. These findings indicate that the boring image of accountants has not begun changing, and that accounting disasters such as Enron, have not given accountants a negative image.

Item Type:Book Section
Additional Information:Conference held 1-3 October, 2012, in Hamilton, New Zealand
Keywords that describe the item:Movies, accounting, stereotype, characteristics
Subjects:H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF5601 Accounting
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:2121
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Deposited On:18 Oct 2012 22:35
Last Modified:18 Oct 2012 22:35

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