Where’s Morningside? Locating bro’Town in the ethnic genealogy of New Zealand/Aotearoa

Bannister, Matthew (2008) Where’s Morningside? Locating bro’Town in the ethnic genealogy of New Zealand/Aotearoa. New Zealand Journal of Media Studies, 11 (1). ISSN 1173-0811

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Official URL: http://www.nzmediastudies.org.nz/issues.php?issue=...

Abstract or Summary

This article uses discourse analysis to locate animated primetime cartoon comedy bro'Town in terms of ethnicity and identification in both a local New Zealand/Aotearoa (NZ) and a global, postmodern, postcolonial media environment. It analyses and problematises the polarisation of local ethnic discourse between conservative assimilationist and bicultural "politically correct" viewpoints by situating the text in global postmodern media environment and demonstrating the discursive interdependence of such binary oppositions. Finally it looks at the degree to which bro'Town's self-proclaimed status as "hilariously anti-PC" comedy works to both exploit and undermine polarities of ethnic representation through employing "reverse discourse". The overall aim of the paper is not to present a close reading or textual analysis, but to situate the text in larger discursive frameworks and thus offer a number of possible theoretical approaches.

Item Type:Journal article
Keywords that describe the item:discourse analysis; New Zealand culture; animated TV series; postcolonial studies; cultural identity
Subjects:N Fine Arts > N Visual arts (General) For photography, see TR
Divisions:Schools > School of Media Arts
ID Code:215
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Deposited On:11 Jun 2009 04:18
Last Modified:09 Apr 2010 02:33

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