Expanding event management pedagogy

Robertson, Jan and Hayes, Lisa (2012) Expanding event management pedagogy. Contemporary Ethnography Across the Disciplines (CEAD) Hui 2012, Hamilton, New Zealand, 21-23 November, 2012. (Unpublished)

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Abstract or Summary

Lisa Hayes and Jan Robertson PRACTICE AND ADVOCACY Oral, 20 minutes Expanding event management pedagogy Many students in event management have limited opportunities to experience large arts, sports and entertainment events for a multitude of reasons, such as, geographical distance of the event from the course of study, entry costs to the event, and timing of events in relation to course timetables/commitments. As teachers of event management programmes a number of different pedagogical approaches are employed to provide meaning to the theoretical information imparted – practical placements, observation and participation at local events, critique of case studies developed by the tutor or downloaded from event management literature, and development of local event case studies. With the advent of newer technology we challenge event management teachers and tutors to expand their pedagogical repertoire by employing ethnographic audio and visual methodologies and techniques to enrich the students’ learning, understanding and knowledge. This paper demonstrates how visual ethnographic techniques of camera and video can be employed to prepare both visual and oral case studies that focus on particular aspects of event management, such as crowd control, disability provision, and site accessibility; concepts that are often difficult to convey to students when attempting to convey the potential impact on the participant’s experience. Visual vignettes have been developed to accompany this presentation demonstrating the event participant’s perceptions and reactions to planned event management strategies, using WOMAD (World of Music and Dance) 2012, Taranaki, New Zealand as the case study. Lisa Hayes is currently a lecturer in the Department of Sport & Leisure Studies, University of Waikato. Lisa lectures in sport & community leadership, management for recreation and community events/activities, and is keenly interested in how socio-cultural mores impact/influence women’s and indigenous community’s leisure. Lisa is also interested in applying different pedagogies when sharing event management experiences with senior undergraduate students wanting to follow a career in sport and leisure event provision. Jan Robertson is a Tutor in the Graduate Diploma in Practical Event Management, WINTEC, Hamilton, New Zealand. Jan’s research interests examine the impact events have on host communities, and the tangible and intangible benefits of events. In relation to these, Jan is investigating event logistics and the influences of social media on marketing and event promotion.

Item Type:Paper presented at a conference, workshop, or other event which was not published in the proceedings
Keywords that describe the item:Event management, pedagogy
Subjects:G Geography. Anthropology. Recreation > GN Anthropology. Visual Ethnography
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:3432
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Deposited On:03 Dec 2014 01:17
Last Modified:03 Dec 2014 01:17

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