Sensory ethnography: Enhancing logistical event management planning

Robertson, Jan and Hayes, Lisa (2014) Sensory ethnography: Enhancing logistical event management planning. Contemporary Ethnography Across the Disciplines (CEAD) Hui 2014, Hamilton , New Zealand, 26-28 November, 2014. (Unpublished)

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Abstract or Summary

We argue that students learn through employment of multiple senses. When concepts are complex, understanding can be greatly enhanced if theory is ‘explained’ in conjunction with case studies, examples and experience. Ethnographic storying, especially the use of photographic, and video media are examples of sensory ethnography. With the development of social media, such as You Tube and Flicker, one can create, at minimal expense short clips that have the potential to be employed as educational tools that facilitate comprehension of, often complex theory and theoretical practices. This paper provides a series of Flicker clips that have been developed and applied in WINTEC’s graduate event management papers. The focus of these clips has been on Event Management Logistics: having the ‘right’ thing, in the ‘right’ place, at the ‘right’ time, to ensure positive/satisfactory consumer experience. We will discuss how we collected, edited, and compiled these clips. We will also share the students’ responses/reactions to these clips and their perceptions as to whether our stated intention: to facilitate comprehension of, often complex theory and theoretical practices has been achieved. Lisa Hayes - bio is found on the previous page Jan Robertson is a senior tutor at WINTEC in the Faculty of Business. A keen tramper, photographer, and advocate for host community consideration in the provision of local, regional and national events, Jan teachers on the Bachelor of Applied Management, specializing in the EventsManagement endorsed programme. Jan is an advocate of the adage – a picture tells a thousand words. She has been actively exploring ways through which her teaching is enhanced to provide relevant and meaningful interpretation of leisure and event management theory to students from diverse backgrounds with divergent event management career aspirations. With developments of social media technologies Jan has been exploring uses of Flicker, You Tube and other forms of photographic and video representation to create educational clips from a variety of NZ events, to employ with her classes. Watch the videos here: • http://youtu.be/fevvJNlorZg • http://youtu.be/yFLiVVy69yU • http://youtu.be/t3p7ZX9PPMA • http://youtu.be/NGS94lU6L5U • http://youtu.be/Rh3gXGM6Nlc • http://youtu.be/4FDYCVs4Tv4

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:Sensory Ethnography, Flickr, social media, event logistics
Subjects:G Geography. Anthropology. Recreation > GN Anthropology. Visual Ethnography
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:3433
Deposited By:
Deposited On:03 Dec 2014 01:07
Last Modified:03 Dec 2014 20:42

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