Influences to Impact Sport Participation for Club Revenue

France, Adrian (2015) Influences to Impact Sport Participation for Club Revenue. ITP Sports Research Symposium, EIT, Napier, New Zealand, Friday, 9 October 2015.

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Abstract or Summary

The health and well-being benefits of playing sport are frequently stated as reasons to include sport in a person’s regular weekly activities. Consequently, interventions are used to encourage individuals to participate in sport. A few theories also suggest participation is gravitational, developmental, influenced by life span or life course, or continuity. These theories lack testing due to their reliance on long term data collection. The impact introductions and influencers have on sport participation in the long term is not known. Nor is there an understanding of the required time to change a novice player into an expert. Many sport studies also attempt to identify participation levels without determining the proportion that formally play as members of clubs. This study attempts to address the gaps in the literature of sport participation, and attempts to investigate the patterns of sport participation. To provide solutions to the above mysteries, this study investigated with the use of a questionnaire. The results show that family and friends are overwhelmingly the dominant influences on introducing people to sport. Introducing individuals to sport, through school and teachers, results in individuals participating in sport less per week than other forms of introduction. Friends and family have the largest impact on long term participation. Club membership as a proportion of total participation is low. Club participants as a proportion of sport participants (club proportion indexes) are highest for sport codes rugby union, golf, multisport, and rugby league. Low club membership sports proportions are swimming, cycling, and basketball. The transition from playing formalised sport in school has not continued with the individuals joining formally organised sport clubs post-secondary school. Clubs have not fully captured those who previously played the sport at school, and clubs have not captured those who are interested in sport that had not played it previously. Further analysis is required by age group to determine transition from school to clubs, and the potential influence that family and friends have on participation. Further analysis is also required to determine preferences for individual and team sports.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:sport, participation, influence, performance
Subjects:H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:3931
Deposited By:
Deposited On:21 Oct 2015 23:31
Last Modified:28 Mar 2017 23:06

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