Apple source

Apple source

Billy Apple the artist has become indistinguishable from the brand. As a major retrospective of Apple’s work is staged, Edward Hanfling gets to the core of his value proposition.

Billy Apple is a big name in New Zealand art. He made a name for himself in London in 1962, literally: born Barrie Bates in Auckland in 1935, he changed his name to Billy Apple after studying at the Royal College of Art in London. Then Billy Apple made his name in the Big Apple, hobnobbing with such artists as Andy Warhol and Jasper Johns, before returning to live and work in Auckland. Now the Auckland Art Gallery Toi o Tamaki is staging a retrospective exhibition. Its curator, Christina Barton, believes it will “open people’s eyes to the seriousness, extent and consistency of his project”. The ...

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