Accountor and Accountee Relationships in Sport Sponsorship

France, Adrian (2016) Accountor and Accountee Relationships in Sport Sponsorship. Wintec Inaugral Poster Presentation, Wintec, Hamilton, New Zealand, 20 September 2016.

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Abstract or Summary

Organisations are diverse covering the spectrum from profit to non-profit with varying motives and sources of funding with a multitude of stakeholders. Sponsorship relationships span the spectrum of organisations with sponsor motives from commercial to philanthropic. Commercial sponsors, as funders require an account of the sponsoree actions. Sponsors as nonprofits, are donors demanding less formal accountability

Item Type:Poster presented at a conference, workshop or other event which was not published in the proceedings
Keywords that describe the item:funding, stakeholders, sponsorshp, nonprofit
Subjects:H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF5601 Accounting
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:4524
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Deposited On:11 Oct 2016 00:10
Last Modified:08 Mar 2018 19:53

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