Going, going, gone: Farmers' attitudes to on-line stock auctions

Page, Debbie and Clokie, Trish (2009) Going, going, gone: Farmers' attitudes to on-line stock auctions. In: New Zealand Communication Association Te Roopu Whakaakoranga Whakapanga o Aotearoa: 21st Annual Conference: Going for Gold: Programme and Proceedings: 9-10 December 2009, Dunedin, New Zealand. New Zealand Communication Association, p. 26.

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Abstract or Summary

Online auctions are an accepted way of doing business in 2009, as demonstrated bt the success of sites such as Trademe in New Zealand, and EBay in Europe. These websites are examples of how technology is changing the way people communicate. Security issues have been alleviated by advances in software, and trading on-line appears to be a popular pastime. At the beginning of 2009 newspaper and television stories were published about a farming on-line stock auction site. These stores led us to wonder how a traditional group such as farmers would respond to and use new technology. We were interested in researching user attitudes towards on-line stock auctions from a communication perspective.

Item Type:Book Section
Additional Information:Conference held 9-10 December, 2009, in Dunedin, New Zealand
Keywords that describe the item:Communication, On-line, Stock Auctions
Subjects:P Language and Literature > PE English
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
Schools > School of Media Arts
ID Code:571
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Deposited On:26 Jan 2010 22:45
Last Modified:09 May 2012 04:24

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