Sales and marketing

Yao, Jessica and Grant, Bill (2016) Sales and marketing. Applied Management Conference, Wintec, Hamilton, New Zealand, 27 May 2016.

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Abstract or Summary

The aim of this report is to identify the research problem of how to overcome the barriers of signing up take away restaurants. In order to have a better understanding of the project; both secondary and primary research will be used to justify the need of the research. In the upcoming report, enhance personal sales training, improvement of sales skills and develop new marketing strategy for promoting the Foodcourt Online App will be discussed in the whole report. The most important key finding that I investigated from the primary data is that two out of five interviewee of restaurants managers are interested in joining takeaway services App. Three respondents are not willing to participate in online takeaway service. The major recommendation for Foodcourt online is builds up a “famous brand” as setting up an advertisement to promote itself, the lack of promotion is the issue that most people are unaware of Foodcourt online. Setting up a new takeaway menu for each of restaurants, and the packaging of foods will always be checked by the chefs that make sure during the period of transport without spilling out or breaking down, and keep the hot foods stuffed far away from cold ones, so that foods will stay at safe temperatures while delivering. Customer data are collected by primary research such as observation and questionnaire. Observation and questionnaire focus on determining underlying attributes of customer satisfaction to increase sales in the restaurant. The results revealed that customer satisfaction was positively related to flavours of dishes, atmosphere, especially price and service. Moreover, customer comment showed that they paid close attention to high quality service with affordable price. The findings of the current study contribute to the field's understanding of customer's role during the service process in the restaurant and provide insightful implications for restaurant managers.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:sales, marketing, foodcourts,
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:5879
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Deposited On:16 Apr 2018 22:25
Last Modified:16 Apr 2018 22:25

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