Sales and marketing

Wei, Wei and Yaghoubi, Reza (2016) Sales and marketing. Applied Management Conference, Wintec, Hamilton, New Zealand, 27 May 2016.

[img] PDF (Conference Programme) - Supplemental Material
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial No Derivatives.

638Kb

Abstract or Summary

Wintec aims to provide high quality tertiary education, at the same time, to create a multi-cultural environment by attracting international students of high quality from all over the world. Traditional, Wintec used partnership business, engaging large number of agencies to promote Wintec program and get more students in. This has been seen as a potential risk to the quality of students studying in Wintec, hence, have negative influence on Wintec student recruitment. My research aims to find out the efficiency of word-of-mouth marketing to be used in international students, with specific focus on Chinese international students, by studying the interaction between their learning journey and their perception towards Wintec, which leads to whether or not they are willing to recommend Winter to their friends and families. To conduct my research, I will be using questionnaires and interview in order to get both comprehensive and in-depth point of view from the participants. I believe that my research is highly likely to reach the aims as firstly, being an international student myself, I could understand Chinese students’ potential problems during their journey and the possible links between their problems and outcomes. Secondly, I’m confident in finding reliable feedback from participants due to the language advantage of mine used in interpreting and processing data.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:sales, marketing, Wintec,
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:5881
Deposited By:
Deposited On:16 Apr 2018 22:20
Last Modified:16 Apr 2018 22:20

Repository Staff Only: item control page