Sales and marketing

Regmi, Shasank and Yeung, Deniss (2016) Sales and marketing. Applied Management Conference, Wintec, Hamilton, New Zealand, 27 May 2016.

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Abstract or Summary

The purpose of this study is to evaluate findings which are focusing on Employee Satisfaction, Menu and social media by Good Homes Restaurant helps them to promote their products and services to the food lovers in Hamilton which in turn helps to increase the sales and profit margin. I have taken the reference from many literature available based on employees’ satisfaction, menu and social media. Since the main motive of the project is to analyse the possibility of increasing the sales and revenue of Good Homes these findings can be analysed based on the basis of some of the methodologies which include Observations, Survey questions and also interview would be a part of the primary research method to understand the flaw and suggestions will be made accordingly to management for improvement. Along with primary research, secondary research methods like gathering information about Good Homes will also be taken into consideration. Lastly after analysing the findings and results obtained from the survey, Along with the observations results which will helps me inputs my own feedback and then compare with the finding. Good Homes would always make sure that client enquiry will always be given priority but will be expertly administered at all stages and will try the best to have excellent customer service. Therefore, there will always be an opportunity to get the repetitive business from existing client. Customer satisfaction and quality food is a key to Good Homes Business. The efficient and innovative use of marketing using Social Media and word of mouth will assist the company attract more potential clients. Currently, the final report is not completed yet but I would like to take this opportunity to show my research to you. Sharing the information would help me understand the key improvement areas in my research and help me co-relate this understanding in the real life situation.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:sales, marketing, customer service, employee satisfaction, Good Homes Restaurant
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:5883
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Deposited On:16 Apr 2018 22:14
Last Modified:16 Apr 2018 22:14

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