Sales and marketing

Yan, Xinkun and Yeung, Deniss (2016) Sales and marketing. Applied Management Conference, Wintec, Hamilton, New Zealand, 27 May 2016.

[img] PDF (Conference Programme) - Supplemental Material
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial No Derivatives.


Abstract or Summary

This paper uses the different investigative methods to research the connections between sales and consumer behaviour, and across to research customers in Michael Hill jewellery to make a further analysing the connections in jewellery industry in New Zealand. The purpose identify the differential impact of external factors can affect costumer’s cognitive buying behaviour and resolving their abilities. Using survey study, the result disclosed that customer supports in Michael Hill generates stronger reflections as a kind of sales promotion, while, it boost higher brand awareness and effectively stimulate cognitive buying behaviour as compared to advertisement. The article covers one of specific customer supports (Professional Care Plan) in Michael Hill jewellery to discerning behaviours that reflect responsiveness or expressiveness for successful interaction with customers and different customers’ behaviours during the shopping, thereby, have a effect to sales performance. Also mentioned are adapting to different sale methods and consumer’s requirements for building better customer relationships and achieving business goals.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:sales, marketing, Michael Hill Jewellery, customer service
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:5884
Deposited By:
Deposited On:16 Apr 2018 22:12
Last Modified:16 Apr 2018 22:12

Repository Staff Only: item control page