Strategic Management

Wu, Panhui and Mather, Geoffrey (2016) Strategic Management. Applied Management Conference, Wintec, Hamilton, New Zealand, 27 May 2016.

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Abstract or Summary

The most important problems of Chinese nutrition business in Hamilton are intense competition environment (especially price distortion) and customs regulations of import and export. Only 3 Chinese nutrition businesses here two years ago, now in Hamilton has more than 15, but the oversupply means that prices will keep falling. Also New Zealand customs restricted milk powder export and Chinese restricted import of anything, the control from both government also is obstacles in the development of the business. The business to be researched is a retail store selling health care products for local people and customer from oversea especially people in China. Nutrition shops as a new industry become famous hand have potential in current market, the vision of this business is to attract more customer at China, ordering products online, also the business cooperate with express company and deliver products to China. The method will be use in the report are online research, interview and survey. After that will be analysis data and make implementation plan which are include finishing online shopping website, looking for supplier of higher cost performance and develop the market. After my research and analysis, the business that I researched have advantages to share the market, which are good price, quality of products, store location, parking, attractive advertisement and shopping environment. Also in need of improvement, which are product range not enough, after-sales services should become more perfection and need various promotional activities. In conclusion, successful businesses should learn from competitions, cater to the change of national policy and keep pace with the times.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:management, Chinese nutrition
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:5886
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Deposited On:16 Apr 2018 22:06
Last Modified:16 Apr 2018 22:06

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