Strategic Management

Joshi, Abhishek and Mather, Geoffrey (2016) Strategic Management. Applied Management Conference, Wintec, Hamilton, New Zealand, 27 May 2016.

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Abstract or Summary

Melville Supermarket is a newly establish business in August, 2015. The purpose of this research is to develop a strategic plan for Melville Supermarket to provide this business with a strategic focus and strategy for next few years. The primary research methods that were used were interview and customer survey. The interview helped to answer the question about what is vision, mission and values of Melville Supermarket where as survey was able to identify the SWOT analysis, internal and external environment and market analysis of the business. The secondary research method that was used was literature review which helps theoretically to identify which areas primary research should be focusing on. The primary research is able to fit in with the secondary research. Tentative conclusions are that: Melville Supermarket should have its vision as customer satisfaction and retaining the loyal customers of the business; its mission should be increasing flow of customers coming to store and increasing in the sales of the business; for the values for Melville Supermarket further research is need to be done; from the SWOT analysis for the Melville Supermarket, the business should be focusing on customers satisfaction and the quality of the product the business provide and potential opportunity for this business is to get the liquor license, as it could convey from the result of customer survey. There is very limited research available on how to do strategic planning for a small business, so anyone who is connected to small business will find this presentation very useful.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:management, Melville supermarket, customer service
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:5887
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Deposited On:16 Apr 2018 22:05
Last Modified:16 Apr 2018 22:05

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