Event Management

Abstract or Summary

Hamilton City Oaks (HCO) is a hotel managed under the Australasian VR Hotels Group. HCO is a 4.5 star rated boutique Hotel located in Victoria Street, Hamilton. Its four restaurants are sub-leases to external companies and one of which is K&Q Restaurant owns and operates by a Chinese manager at present. K&Q provide hospitality services for both public and hotel guests, as well as organize private functions at its banquet hall. Event management has become an important aspect of hospitality sector the purpose of this research project was investigate the ‘what makes a successful event?’ and this is done by analyzing the event process and procedures used at K&Q Restaurant to deliver events. Primary data was collected using semi-structured, interviews with the owner of the K&Q and Manager of HCO, and personal observations. Findings showed that the main problem is, the incapability of providing the required resources and people with required skills to perform the tasks. Also the unexperienced staff and less follow-ups on the events were pointed by the manager at K&Q as issues the restaurant face. Further I observed the poor communication strengths and poor marketing systems at K&Q are some barriers in event success. The K&Q can overcome these barriers and success in events organizing, if the management apply the following changes recommended in the research project. At first K&Q has to increase the employees and other resources the restaurant need to provide a quality service. While they hire new people to increase the staff, the restaurant have to hire few experienced staff and providing a training for the unexperienced existing staff. An event diarizing system with follow-ups has to be introduced to the staff, so they follow-up on events and keep notes on any changes. Developing the K&Q restaurant website and hiring an Assistant Manager or an Event Manager with good communication skills will bring success at K&Q in all events organized by them.