Strategic Management

Singh, Kawaljeet and Harnett, Denise (2016) Strategic Management. Applied Management Conference, Wintec, Hamilton, New Zealand, 27 May 2016.

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Abstract or Summary

Pizza hut Claudelands is a carry out and delivery restaurant, which receives large number of customers. Pizza huts are dependent on the rate of customer satisfaction. This research aim is on getting knowledge about the current level of customer satisfaction in the pizza hut claudelands. This research will also focus to find out why customer satisfaction is important for pizza hut Claudelands. Methods used in this research are both primary and secondary. Primary data was collected through manager’s interview and customer survey. The interview helped to collect the information about manager’s viewpoint on customer satisfaction. Whereas, customer’s survey gave information about the customers satisfaction on various dimensions. Moreover, secondary data is collected in the form of literature review. My study finally reveals that there are certain dimensions in the Pizza hut claudelands which need to be look after in order to serve customer with better services and gain more productivity. Following are the areas customer service, food quality and speed of delivery. To conclude, customer satisfaction is necessary for the Pizza hut claudelands. As satisfaction among customers increase it increase the number of loyal customer and as a result profitability increase. The whole research concludes that there are various dimensions which must be taken into consideration while evaluating the customer satisfaction.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:management, pizza hut, customer satisfaction
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:5894
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Deposited On:16 Apr 2018 21:21
Last Modified:16 Apr 2018 21:21

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