Strategic Management

Teng, Anni and Silva, Dhammika (2016) Strategic Management. Applied Management Conference, Wintec, Hamilton, New Zealand, 27 May 2016.

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Abstract or Summary

This report is going to identify and discuss ways in which a small business can be successful. The report is based on secondary research. The scope of the project discusses growth strategies for small business; employees’ performance and job satisfaction; how leadership enable business success; and how leader motivate staff in order to get job satisfaction, which is related to employees’ performance and job satisfaction. An analysis of customer satisfaction and environmental change that includes identifying SPENT factors and SWOT analysis. The business environment is generally based on two environments, one is the internal environment, and another one is the external environment. Both environment strongly affect the business.In order to identify factors affecting the business environment, a SWOT and SPENT analysis has been performed to gather data on current practices. Once the data was analysed, best practices have been recommended. Also the report analyses three success small business in New Zealand through SWOT analysis, porter’s five force theory, corporate Social Responsibility/Ethics as part of management’s best practices, to enable employee Performance/Satisfaction and customer satisfaction. In the result, the report found that, both three businesses are generally paying a lot of attention to lessen their weakness, increasing their opportunities, in order to expand their market and reducing the affect that threats will bring to the firm. Within those small businesses in New Zealand, obviously the best one to deal with the problem is Starbucks. Then in the discussion section, those three businesses will be compared and discussed through the factors that are mentioned above. Following the conclusion, the report will outline recommendations aiming to help small businesses to be successful.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:Strategic management, small businesses
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:5907
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Deposited On:10 Apr 2018 02:27
Last Modified:10 Apr 2018 02:27

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