Strategic Management

Chen, Ying and Silva, Dhammika (2016) Strategic Management. Applied Management Conference, Wintec, Hamilton, New Zealand, 27 May 2016.

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Abstract or Summary

This report is focused to build up a business case for an external partnership with SPCA for Wintec’s veterinary clinic, which aims to analyze the feasibility of the expanding areas within the veterinary clinic. In order to identify the achievability, several areas within scope have been defined to justify the aim of the project. This includes the prospect and market environment of the veterinary industry, outlines the strategies for business growth, investigates the strategic partnership management and illustrates the business funding sources to make financially sustainable. By looking into these aspects, it helps to come up with strategic plans or ways of partnership management with SPCA based on the great understanding of the industry itself and making sure the veterinary clinic can be run financially successful. Under these circumstances, the feasibility of the business case can be addressed. This research is a mixed methods analysis. For the quantitative analysis, data will be gathered through a questionnaire, which will be disseminated to all Wintec staff in an electronic form and 100 students in a paper form, which is expected to map out the public awareness of animal welfare and the involvement of animal handling workshop. The purpose of this will be to ascertain the potential of running a workshop as a part of the business case. For qualitative analysis, results will be gathered through interviews of students and staff within the veterinary clinic, community and SPCA, which aims to capture the concerns or current issues in the industry and accordingly to bring about some possible improvements or cooperation with SPCA. Due to the delay in the ethics approval, no results or recommendations can be provided at this stage. However, I envisage that given approval of my ethics application, that the outcome of the research will enable better understanding of the feasibility of this business case.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:Strategic Management, SPCA, external partnerships
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:5908
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Deposited On:10 Apr 2018 02:24
Last Modified:10 Apr 2018 02:24

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