Strategic Management

Jiang, Qingquan and Silva, Dhammika (2016) Strategic Management. Applied Management Conference, Wintec, Hamilton, New Zealand, 27 May 2016.

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Abstract or Summary

This study use Melcome company as the research objective, ascertaining its internal and external performance. The problem I am trying to solve in this paper is attempting to find out Melcome company's current business situation and existing problems.The approach I adopt to solve the problem is according to my one year work experience at Melcome company and using questionnaire and Internet searching to gather elements. Also,through face-to-face interviews with customers and exchanging different opinions with colleagues within the business. I have also participated in company conferences. The results obtained in this research include that I learned that there are some problems that are existing in Melcome company. For example, internally, Melcome company has very low working satisfaction, Employees are not satisfied with their work environment and expect that working conditions will improve and reduce work pressure. Employees sometimes do not understand well the instructions of the leader. The company is not good at projecting an effective strategic goal for long-term growth. Employees are not having confidence in the company's future. Employees of Melcome company want to obtain job skills training and job promotion and salary increases. Within the external environment, Melcome company is facing competitive pressure from the opponent companies, as well as facing the pressure from the raw material and labor prices increase. Through the study of Melcome company, I realized that Melcome company must also meet the internal and external conditions immediately. Within its internal environment, Melcome company must strengthen enterprise management, improving employee satisfaction and make very clear strategic objectives and provide more opportunities for staff skills training. Within the external environment, it is recommended that Melcome company should provide high-quality products and excellent services to improve their market share.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:Strategic Management, customer experience, Melcome company
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:5909
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Deposited On:10 Apr 2018 02:21
Last Modified:10 Apr 2018 02:21

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