Tang, Wansu and France, Adrian (2016) Accounting. Applied Management Conference, Wintec, Hamilton, New Zealand, 27 May 2016.

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Abstract or Summary

Non-profit organisations, as a complementary to governments’ service, have covered in education, health, religious, charitable, scientific, and human services in thousands of communities. The project is to identify what accountability occurs in non-profit organisations using Hospice Waikato as a case study with a goal to seek improvement where accountability is lacking. The research will discuss both internal and external accountability placed on the organisation and identify the communication between the organisation and stakeholders. It is important for a non-profit sector to identify the accountability carried out with different stakeholders, because the organisation is well aware of recognising its strengths and weaknesses of operation and communication. The results are based on response of the questionnaire for stakeholders of Hospice Waikato’s OP shop. The questions are around the way that people know about Hospice, the communication channels and frequency between Hospice and the stakeholders, the satisfaction of the stakeholders about the current communication, and the stakeholders’ expectation on the interaction. Responses from the stakeholders are three out of five and 52 responses are received. The result shows that the stakeholders of non-profit organisation are different from the stakeholders of profit organisation, because they are not discrete groups, and they overlap and interweave. Although the gap between the information and feedback provided by Hospice and the expectation of stakeholders is excited, the overall satisfaction is quiet high. The accountability for the profit organisation is different with various stakeholders, but the conclusion for this report states that the non-profit organisation takes similar accountability for the different stakeholders. As soon as a non-profit organisation realise the overlap of the stakeholders, it can find the right direction for the communication to improve performance and satisfaction.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:Marketing, non-profit organizations, Hospice Waikato, accountability, communication, stakeholders
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:5910
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Deposited On:10 Apr 2018 02:17
Last Modified:10 Apr 2018 02:17

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