Operations and Production Management

Singh, Ranjit and Pahl, Grady (2016) Operations and Production Management. Applied Management Conference, Wintec, Hamilton, New Zealand, 27 May 2016.

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Abstract or Summary

When we asked to do a research project, first of all it was hard to decide what to do but after talking to tutors and other seniors. I came with idea of researching on Oakberry Farms Ltd in regards to their procurement and operational efficiency. As any SME’s basis of working depends on how they operate. Oakberry Farms Ltd is having great business but still it has a lot of flaws. The act of obtaining or buying goods and services. The process includes preparation and processing of a demand as well as the end receipt and approval of payment is called procurement and operational efficiency is the capability of that organisation to deliver those services. My project revolves around Operational Efficiency of Oakberry Farms as you all know that to any company to be successful, it has to have all means with which it can deliver its product and services. While researching on Oakberry Farms, I used observing method where I observed that they only have 3 permanent staff members and they all are family members, except one operations manager. They do not have permanent teams of picking and packing staff. I believe the way they work is very different and it’s worth it as they don’t have to worry about the pay rate and work going around their farm as everything is done and maintained by contractors and in the end all they have to worry is about delivering those products to their customers. In the end I believe that if Oakberry Farms hire their own small team of pickers and pack house staff then they can get more profits and better way of operational efficiency. Also, increase their online presence with a website and social media with which customer can reach them directly. They can also have a strong team culture which boost success in the business. For a running a company, we need to make changes according to the changing time and style of working.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:Marketing, Operations, production, management, Oakberry Farms Ltd
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:5912
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Deposited On:10 Apr 2018 02:11
Last Modified:10 Apr 2018 02:11

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