Strategic Management

Tang, Qiaowei and Yaghoubi, Reza (2016) Strategic Management. Applied Management Conference, Wintec, Hamilton, New Zealand, 27 May 2016.

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Abstract or Summary

The purpose of this research is to explore how does customer satisfaction improve sales for business under investigation (Well-mart). According to the literature review, the key worlds of searching are ‘customer satisfaction improve sales’, and‘how to building customer satisfaction’. The research will describe make a good relationship with customer, listening to customers, and after-sales service is very important for satisfying customer needs. Moreover, the research will also indicate the target market of Wellmart and segment the target market in detail. In recommendation, there are some areas to suggest, which are building customer service department, improve store environment and increase more cashier. To building customer service department, its help for customer easily and quickly to solve the problem about the product. For the store environment, I suggest to change some product layout at Well-mart, and each product should has clear price tag. In conclusion, the research find out that most customers are satisfied for price and quality of product at Well-mart. Also, some customer are not satisfied for customer service and check-out speed.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:strategic management, business, customer satisfaction, marketing
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:5916
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Deposited On:26 Mar 2018 05:09
Last Modified:26 Mar 2018 05:09

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