Strategic Management

Zhen, Yifan and Yaghoubi, Reza (2016) Strategic Management. Applied Management Conference, Wintec, Hamilton, New Zealand, 27 May 2016.

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Abstract or Summary

At the beginning of this semester, I got a placement in Sunshine Health which is a health products retailer. Comparing to other health products retailer in Hamilton, Sunshine Health is new for the health products industry in Hamilton. Owner of Sunshine Health try to do their best to operate Sunshine Health well and the Sunshine Health indeed attracted more and more customers. However, owner have found that sales have decreased from this year. As a researcher, I used all my knowledge which learned from my Bachelor study to find the possible reasons that lead to the reduction of sales of Sunshine. The paper survey has been used in this project to investigate the customers’ opinions about health products industry and Sunshine Health, the customers who visited store between 25th April 2015 and 10th May 2015 will be invited to participate this survey. The survey is not compulsory. The reason I chose customers as my survey target is because customers know Sunshine Health’s weakness and strengths. Moreover, the customers who purchase health products will know what are the important factors for a health products retailer. The customers who participate the survey will be asked to fulfil a questionnaire. After all questionnaires were finished. I started to analyse these question and showed it on the report. The results of the survey clearly showed what are the reasons for Sunshine Health’s reduction of sales. These reason will be identified in the presentation and reports.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:retailer, health product industry, sales, marketing, business
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:5917
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Deposited On:22 Mar 2018 23:01
Last Modified:22 Mar 2018 23:01

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