Strategic Management

Thomas, Shan and Silva, Dhammika (2016) Strategic Management. Applied Management Conference, Wintec, Hamilton, New Zealand, 27 May 2016.

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Abstract or Summary

The purpose of my research project is to develop a business plan for Wilson Motors Hamilton, a sole trader of second hand cars, to expand his car importing business. Business plan is a pre-planned document which helps to achieve operational and financial objectives of a business. A formal operation plan is essential for a recognized business, irrespective of its size, as it is for a start-up. An initial start-up of making a successful business plan is to follow Model Canvas Diagram, which is a layout of structure and strategy involved in your challenging pivotal activity. In order to fulfil the above purpose, I have used different methodologies such as discussion, observation, surfing the internet, Q sort and rating. The literature review helps me to distinguish the relationships between notions, defines and evaluate key ideas and relates to research already completed in the area of learning. This study demonstrate the fact that the challenges and limitations are high for an ethnic migrant enterprise (SBE) like organisation. This project purpose is to provide the audience a better understanding about the method, process and evaluation of a business plan. The project also helps to be innovative in respect of observation and clear about issues in the wider business market. The key point of the project is to give the audience an idea about the inaccuracies that can happen in the project plan and avoid any errors occurs in the future.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:Business, Cars importers, Business Plans
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:5921
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Deposited On:22 Mar 2018 22:47
Last Modified:22 Mar 2018 22:47

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