This study is to explore the driving behaviour of overseas drivers and to identify the key causes contributing to the road accidents in New Zealand (NZ) related to demographic and socio-economic characteristics of overseas drivers. A revealed preference (RP) survey of 205 overseas drivers is used to investigate whether overseas drivers’ characteristics affect their ranked preference for attributes related to the risk of driving in NZ. The RP survey and rank-ordered logistics regression models identified the importance of various factors in determining the cause of accidents and providing some insight into issues that should be considered in accident reduction policy development. The results indicate that roundabout system brings confusion to Asian drivers, NZ’s mountainous roads considered the most difficult terrain to overseas drivers, and fatigue after a long flight brings a moderate impact on the driver. Therefore, this study suggests that ‘taylored’ driving safety training programmes would be more effective to educate overseas visitors.