Implementation of Growth Strategies

Katari, Sai and Silva, Dhammika (2017) Implementation of Growth Strategies. Applied Management Conference, Wintec, Hamilton, New Zealand, 30-31 October 2017.

[img]
Preview
PDF (Book of abstracts) - Supplemental Material
Available under License Creative Commons Attribution Non-commercial No Derivatives.

1175Kb

Abstract or Summary

The report is based on a research is performed on Pizza Club to implement growth strategies. The research method used is mixed method which involves both qualitative and quantitative research. In the initial stage, market analysis was performed on Pizza Club which resulted in current sales and status of Pizza Club. Next step is key step for any start up business, to identify competitors and develop a competitive advantage from it. Main objective of the project is to introduce new growth strategies at Pizza Club which improves both internal and external environment of the business as studies prove that both staff and customers effect the growth of a business. The report includes interviews of employees and employer at Pizza Club to perform an effective research. A survey is conducted on customers to find out their opinion on Pizza Club which can be used to analysis current situation of Pizza Club and creates a path to identify pros and cons of the store. After performing research, few recommendations are given which can be implemented to improve current business. The research explains the importance of strategic planning on a small business which exists in one of the competitive industries called food industry. Strategic planning is important in today’s business world due to increase in competition and to make profits in the competition by performing basic analysis and using different innovative methods obtained from the analysis.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:growth strategies, sales, marketing, customer service
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6033
Deposited By:
Deposited On:20 Jul 2018 02:56
Last Modified:20 Jul 2018 02:56

Repository Staff Only: item control page