Best Growth Strategies

Kaur, Arshdeep and Silva, Dhammika (2017) Best Growth Strategies. Applied Management Conference, Wintec, Hamilton, New Zealand, 30-31 October 2017.

PDF (Book of abstracts) - Supplemental Material
Available under License Creative Commons Attribution Non-commercial No Derivatives.


Abstract or Summary

The purpose of this research is to study and analyse the internal and external environment of MUFFIN BREAK which is situated at The Base. This research concentrate on the background of the business which includes organizational structure including external and internal environment of the business. The external analyses cover the PESTEL and SWOT of MUFFIN BREAK. This helps to understand the current situation of the business. Internal environment tells about the structure, culture and operations of the firm. Then this research continuous with the aim and scope of the research, which shows that what is the research question and what is the scope of the research. The scope of the research identifies the areas which are investigated to answer the question. Furthermore, the literature review is explained under eight subheadings, which provides deep information about the research question. After that, some information is provided related to method using for the research that why we use this method, where and when it is used. Limitations and cost of the research is also discussed in this part of the research. Furthermore, some information is given related to business growth strategies, which a business can use to increase its sales and profit. Then the result section comes, which gives deeply information about the answers of customers, employees and employer. Following this, researcher put the feedback of customers, employees and employer as a part of discussion and conclude it wisely. At the end, some recommendations are given which will help the organisation grow more in the future. These recommendations are based on customers and employees survey. Then a reference list is also given in the end of the report.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:business, cafe, sales, marketing
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6039
Deposited By:
Deposited On:20 Jul 2018 02:46
Last Modified:20 Jul 2018 02:46

Repository Staff Only: item control page