The reasons for the decline of festival attendees and the link to audience satisfaction

Ma, Zirong and Robertson, Jan (2017) The reasons for the decline of festival attendees and the link to audience satisfaction. Applied Management Conference, Wintec, Hamilton, New Zealand, 30-31 October 2017.

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Abstract or Summary

While Wintec starts international student program, it is offering valuable opportunities to acquaint people with other cultures. Festivals celebration on campus often provides a dominant position for diversity groups communicating. The Chinese Festival Celebration reflects the dynamic of New Zealand society in general. These developments are so encouraging of promising international Chinese student outside China begin to cheer and advocate that the festival celebration held jointly by Chinese and non-Chinese. It helped more and more non-Chinese to understand Chinese culture. Over the years many of the records of this bygone era have been lost to them. Chinese culture should be keep explored and maintain enthusiasm for history to bring back these nearly forgotten arts. With this in mind, the researcher was undertaken Chinese cultural events in China to examine the similarities and differences that applied in New Zealand. This report illuminates the perspective of people (international visitors and students) coming from China and other countries towards their expectations. This report presents the results of a quantitative survey conducted, and qualitative interviews to gain a better analysis that investigating the challenges faced by the relationship between quality, satisfaction and the likelihood that would affect attendees’ repeat visit intent. The report provided an overview that how Chinese cultural event in China, also contrast the differences and similarities that applied in New Zealand stage.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:customer service, sales, marketing, festivals
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6044
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Deposited On:20 Jul 2018 00:26
Last Modified:20 Jul 2018 00:26

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