An investigation into good practice on event management for an online event

Xu, Yaosheng and Harnett, Denise (2017) An investigation into good practice on event management for an online event. Applied Management Conference, Wintec, Hamilton, New Zealand, 30-31 October 2017.

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Abstract or Summary

PB-Tech as the largest computer supplier in New Zealand, but they have number of strong competitors in computer selling felid and they are lack of marketing and promotion method. The aim of this research is to identify a good practice of event management for PB-Tech on online event aspect, also provide recommendation to help them host an e-sports event as the good practice. This research is rely on quantitative research which is questionnaire, the questionnaire was designed through ‘Qualtrics’ and distribute through social media and email. The secondary research is based on Wintec Library’s database, and every article or report have used in this research are all reference in the end of this report. In this research, there are 73 participants answer the questionnaire and provide response. Based on gender, male group shows higher level of interest on e-sports event. Based on payment willingness, most of participants willing to spend under $200 on the event. For the event structure, most of participants think 3~4 days is the best duration. In conclusion, PB-Tech could host an e-sports event as a good practice on the online event. General people holding positive image and opinion for the e-sports event.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:event management, online event, sales, marketing, technology business
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6047
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Deposited On:20 Jul 2018 00:17
Last Modified:20 Jul 2018 00:17

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