Consumer buying behaviour at liquor stores

Priyavasu, Priyavasu and Wood, Brent (2017) Consumer buying behaviour at liquor stores. Applied Management Conference, Wintec, Hamilton, New Zealand, 30-31 October 2017.

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Abstract or Summary

After alcohol was made it had a negative and positive effect on human nature but in last 10 years the varieties of alcohol have increased and thus the negative impact on humans have increased. Crabtree, A., Latham, N., Bird, L., & Buxton, J. (2016). But in the early 1970s campaigns such as ‘responsible drinking’ addresses about the hazardous drinking and its related consequences. It was used to promote as low-risk drinking, promote risky drinking or just muddy the waters. After all these factors the purpose of this research is to find out consumer buying behaviour when it comes to customer flow, branding and marketing, store layout, and location. The method based on the literature review, an observation was conducted in two shops which shows a clear picture of consumer buying pattern as they have been selling for more than 10 years. Key findings include how the location of the organization helps in increasing the sales, how customer flow is seen within 24 hours, how store layout is well organized for selling purpose, and how branding and marketing are done by major products such as Waikato draught, Stein lager, and Woodstock within the shop.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:customer service, marketing, sales, liquor stores
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6048
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Deposited On:20 Jul 2018 00:15
Last Modified:20 Jul 2018 00:15

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