Identifying different marketing strategies

Kaur, Sarbjeet and Wood, Brent (2017) Identifying different marketing strategies. Applied Management Conference, Wintec, Hamilton, New Zealand, 30-31 October 2017.

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Abstract or Summary

This research report is based on Curry on Grey restaurant. Moreover, purpose of whole study is finding different marketing strategies for future for Curry on grey restaurant. How different marketing strategy will help to Curry on Grey to increase their market. Qualitative method used for this research reports. Researcher choose questionaries’ and personal observation for conducting survey result and recommendation. Moreover, researcher’s motive behind conducting survey and result is find best marketing strategy for Curry on Grey. In that research report researcher gave survey form to 39 customer which has around 10 questions which is based on ambiance (food quality, service and environment), and on Social media marketing strategy of restaurant. Those questions designed to solve he identify problem of that organisation, which is find different marketing strategies for Curry on Grey restaurant for future. Before conducting the survey, researcher took low risk ethical approval. And consent form also gave to each and every customer who participated in survey. Furthermore, at the end including result and on those result and some observations of researcher’s behalf some recommendations for Curry on Grey restaurant. Those suggestion can help them in future to make new marketing strategy.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:sales, marketing, restaurant
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6050
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Deposited On:20 Jul 2018 00:06
Last Modified:20 Jul 2018 00:06

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