An analysis of event management best practice

Lin, Junhao and Taylor, Beverly (2017) An analysis of event management best practice. Applied Management Conference, Wintec, Hamilton, New Zealand, 30-31 October 2017.

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Abstract or Summary

This research will investigate what makes a successful event, and the Waikato talent show will be adopted as a case study. The purpose of this research is to ensure the importance of event management. In addition, there will be many literature reviews in this research to support this topic and show different opinions. In order to obtain accurate results, this study uses questionnaires and interviews to collect information. Also, researchers will investigate the participation of 60 people, 60 people of different ages and genders, respectively. The researcher also will interview two people for further information. When the Waikato Chinese Students Association organizes events, good event management is essential. The selection of the geographic location of the event, the determination of the number of participants and the promotion measures are all very important components of organizing a successful event. After analysing the results of the questionnaire and the interview results, the Waikato Chinese Students Association will change their incident management based on these results. Finally, the study will provide Waikato Chinese Student Association with some advice to help their organization's activities become well.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:sales, marketing, event management
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6052
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Deposited On:20 Jul 2018 00:05
Last Modified:20 Jul 2018 00:05

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