Investigation of the customer satisfaction

Khotari, Yash and Wood, Brent (2017) Investigation of the customer satisfaction. Applied Management Conference, Wintec, Hamilton, New Zealand, 30-31 October 2017.

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Abstract or Summary

Customer satisfaction reflects the customer’s preferences and thoughts towards the company’s products or services. The quantitative research has been conducted to achieve the desired results based on four main factors of customer’s satisfaction, Customer service, Price, Quality, Social Media. To fulfil the shifting demands the search scope will provide the valuable information and results. The findings will suggest Customer satisfaction with is of high importance for the pizza industry. The business needs to analyse the needs of clients for the restaurants. For the success of the firm, the obtained information is essential. The new results or findings may give a positive boost to customer satisfaction the findings may also influence the other fast food restaurants by reflecting the importance of Customer service, social media marketing, Price and Quality. The results also support the owners to implement innovative marketing strategies and ensure the success of business

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:sales, marketing, customer service
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6053
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Deposited On:20 Jul 2018 00:01
Last Modified:20 Jul 2018 00:01

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