Analysis of Customer Satisfaction in a Motel

Mingran, Bao and Alexander, Peter (2017) Analysis of Customer Satisfaction in a Motel. Applied Management Conference, Wintec, Hamilton, New Zealand, 30-31 October 2017.

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Abstract or Summary

With the rapid development of tourism in New Zealand, the motel industry shows fast developing the trend. Many motels were established in recent years, most customers living in the motel satisfied with the service and the price. This research will focus on customers who are living in the Classic motel. This project will evaluate customer satisfaction in different areas, and analysis which factors cause they are satisfied in Classic motel. To collect more data, this research using quantitative methods. There are 45 questions on this questionnaire and 20 participants are all living in Classic motel. The results show that services quality, facilities, and price affect customer’s satisfaction. The low price for the accommodation will attract customer’s choice the Classic motel. The good services quality will attract customers return to the motes.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:sales, marketing, customer service, Motel industry
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6061
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Deposited On:19 Jul 2018 23:15
Last Modified:19 Jul 2018 23:15

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