Analysis of the impact of advertising and the use of social media regarding product sales

Liu, Huadong and Alexander, Peter (2017) Analysis of the impact of advertising and the use of social media regarding product sales. Applied Management Conference, Wintec, Hamilton, New Zealand, 30-31 October 2017.

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Abstract or Summary

A furniture has operated a new branch of the store in Hamilton. The existing one is currently running smoothly with stable sales day by day in Auckland. The company decided to process their product and service into new area which is Hamilton. As a truly fact, advertising and uses of social are two primary tools for the new store to increase marketing sales in a short period. The researcher decided to measure the impact of each method (advertising and uses of social media) on sales. This study aimed to discuss how the advertising and the uses of social media impact sales in Sue-E. In this study, a questionnaire with 18 questions was made by researcher, and it was used for further research. The target population was mainly focused in Sue-E furniture store where located in Hamilton city central, and there were 74 people have been participated in this survey. All data resulting from participators would only be used for this research and saved properly. Therefore, based on the results and the finding of this study, the variables of uses of social media had high impact on furniture sales in Sue-E, and the variables of advertising had a positive effect on furniture sales.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:sales, marketing, furniture business
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6062
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Deposited On:19 Jul 2018 22:09
Last Modified:19 Jul 2018 22:09

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