Improvising (sic) the Brand Image

Baretto, Cavina and Alexander, Peter (2017) Improvising (sic) the Brand Image. Applied Management Conference, Wintec, Hamilton, New Zealand, 30-31 October 2017.

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Abstract or Summary

Building a good brand image plays a vital role in any of the business. Brand image is a key factor which helps to enhance profitability and retain old customers. This report examined the various factors influencing customer perceptions of a Brand which are price, quality, packaging, advertising, reference by others and convenience. Quantitative research have been conducted to measure the current brand value of Hell pizza. Forty respondents were selected to know the current brand value of Hell Pizza and to give some feedbacks. The findings are highlighted in the form of charts and tables. Primary as well as secondary data have been chosen under consideration. Based on the observations and survey results various recommendations are given. With the help of this research the company can implement the recommendations to improve the brand image of Hell pizza and overall increase the customer base.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:building, sales, marketing
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6067
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Deposited On:19 Jul 2018 21:06
Last Modified:19 Jul 2018 21:06

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