Factors Affecting the Decision of Consumer’s behaviour of Real Estate Purchasing

Peng, Guanjie and Grant, Bill (2017) Factors Affecting the Decision of Consumer’s behaviour of Real Estate Purchasing. Applied Management Conference, Wintec, Hamilton, New Zealand, 30-31 October 2017.

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Abstract or Summary

The purchase of property is a complex process of decision making by expensive cost, rare buy, hazard, high self-expressiveness, and mindfulness among purchasers of huge contrasts among the options. Purchasers are extremely specific about the property qualities that they are mulling over, in this manner, offering ascend to contrasts in trait inclinations among them. In this unique situation, property showcasing can be hazardous if developers do not have an adequately entire photo of purchasers' inclinations for such attributes. The goal of the research is to explore the key variables factors influencing decision making on property purchasing in New Zealand. 100 questionnaire survey forms that are printed for 100 respondents to fill. The results of the research indicates a positive relationship between the financial factor and the process of decision making. The other two factors house feature and location also has a positive connection of the decision making. The condition of neighbourhood is less relative but still important. Other factors such as the price of property, age of house and park area are some factors that are analysed in this report. There are some recommendation for the developer to make market plan and strategy related with these results and analysis for the organisation development.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:property, sales, marketing
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6068
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Deposited On:19 Jul 2018 21:02
Last Modified:19 Jul 2018 21:02

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