Better marketing strategies for the dairy shop

Singh, Karamvir and Grant, Bill (2017) Better marketing strategies for the dairy shop. Applied Management Conference, Wintec, Hamilton, New Zealand, 30-31 October 2017.

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Abstract or Summary

This research is conducted on a small store called Good Morning Dairy, which is located at five cross roads, Hamilton. The research includes some comparisons between small stores and supermarkets and rules followed by them in its literature review while introducing the business background. It also includes the findings, reviews of customers and their mind set about the shop. Which are further calculated results and their findings and conclusions and recommendations depending upon the research and customer survey.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:marketing, sales, Dairies
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6073
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Deposited On:17 Jul 2018 00:29
Last Modified:17 Jul 2018 00:29

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