Looking at creative and innovative ways in which a small company could grow

Zeng, Siheng and Taylor, Beverly (2017) Looking at creative and innovative ways in which a small company could grow. Applied Management Conference, Wintec, Hamilton, New Zealand, 30-31 October 2017.

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Abstract or Summary

A successful startup business must be efficient in developing its diversification and innovation for market. Every business owner has think about and effective management system to grow the business successfully. It is important to know what challenges the startup faced to avoid some troubles. This purpose of this research is considering some factors about how to make a startup business growth successful. For gaining enough information, this research will use secondary research to collect some materials related to this research. Many factors need to be consider, including diversification, innovation, effective management system, sales, costs control, promotion,after sales and investment. Hamilton is a startup business and will be an example of this research. The researcher will analyse the advantages and weakness of Hamilton, combining with some theory frameworks, in order to offering a more innovative and strategic structure for the future growth of Hamilton. On the other hand, the leader of Hamilton have to motivate people and ensure employees to follow the business through the uncertain business development, usually where business members are required to sacrifice a lot of things such as life balance, salaries and so forth. Finally, there are some recommendation will be provided to help the startup become better.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:sales, marketing
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6074
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Deposited On:17 Jul 2018 00:27
Last Modified:17 Jul 2018 00:27

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