Customer Satisfaction

Hassan, Faaria and Yeung, Deniss (2017) Customer Satisfaction. Applied Management Conference, Wintec, Hamilton, New Zealand, 30-31 October 2017.

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Abstract or Summary

The purpose of this research is to find out on customers satisfaction from the Burger King customers of different age groups. The researcher main aim is to find out the information on the different age group of customers and if these customers are satisfied with the service and quality of food. To carry out this research primary method was used. In this research close – ended were used to collect data from the customers. In this method 100 participants of different age groups were selected for answering the close – ended questionnaires survey. The close ended questionnaires were created to find out which age groups of customers are frequent users of Burger King, which gender prefers Burger King the most, and what are these customers view points on customer satisfaction at Burger King. During the research all the ethics procedures were taken into consideration. Finally, when all the results were out then a final complied using all the customers feedback which were given by the customers of Burger King. In this report, some of the key points are also suggested for Burger King which can help solve problems and also these suggestions could be added to the future goals.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:customer satisfaction, fast food, sales, marketing
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6076
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Deposited On:17 Jul 2018 00:24
Last Modified:17 Jul 2018 00:24

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