Issues and benefits of customer relationship

Kansra, Sam and Yeung, Deniss (2017) Issues and benefits of customer relationship. Applied Management Conference, Wintec, Hamilton, New Zealand, 30-31 October 2017.

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Abstract or Summary

The whole paper is discussing the effective customer relationship management in the New Zealand Labour Hire Company and the organization wants to implement a CRM policy for managing good relation with the customers. For this particular reason, this research process has been initiated and through this survey or research, a smooth evaluation could be obtained easily on this particular matter. Different activities have been done for getting a suitable evaluation on this particular matter. First of all, different primary sources have been gathered for judging the whole issue in a significant and efficient manner. 40 respondents have been selected here for understanding their perception over this particular issue. At the end of the discussion, it could be stated that effective CRM would be highly necessary for managing all sorts of activities in New Zealand Labour Company

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:customer relationship, sales, marketing. labour hire company
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6081
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Deposited On:17 Jul 2018 00:09
Last Modified:17 Jul 2018 00:09

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