Customer satisfaction in liquor store

Abstract or Summary

Customer satisfaction is an emotional reaction or an overall attitude towards the service/ product providers considering the difference between what customers expect and what they actually received at the time of fulfilment of their corresponding requirements. However, it is very difficult to assess the level of such satisfaction. This report analysed several factors which directly influence on customer satisfaction such as facilities, service quality, value for money, store location and so on. The quantitative research has been conducted to assess satisfaction. Based on the survey results, recommendations are also provided to improve the level of customer expectations along with desired satisfaction. In this The Bottle-O shop wants to launch their services in New Zealand and for this reason respective organization must have to focus on customer satisfaction issue, so they could be able to manage all kinds of activities properly