Marketing and promoting of the design and cartoon works

Cheng, Yuan and Ismael, Izmee (2017) Marketing and promoting of the design and cartoon works. Applied Management Conference, Wintec, Hamilton, New Zealand, 30-31 October 2017.

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Abstract or Summary

This research reports that how to help a new company set up to tackle the local New Zealand market and create their company culture and value. From this report, the new companies can find some useful suggestions and methods about how to marketing and promoting the target market. On the other hand, this study provides an excellent example of how to deal with different culture and values, and how to create the company's own culture and value. The aim of opening Sails Pictures Ltd is not only to making money, but the manager hopes to use marketing to understand, create and deliver Chinese culture in the business community of New Zealand; Hamilton in particular. This report also will give some information about customer relationship management and service marketing which are the critical factors for the company’s development. To improve the company's customer relationship management and client satisfaction, this company spent money on purchasing a CRM software, and make it part and parcel of the company. There are five parts about this research; each part has different aims and information. It is imperative to understand the cultural diversity and values conflict. This report through its literature review is to analyse marketing across the cultures to explain how culture works on marketing. It is good for a new company to understand cultural diversity and strategies marketing. Then, through strategies marketing and service marketing providing some details about how to marketing and promoting of graphic designs works. Finally, there are some discussion and recommendations to Sails Pictures.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:Marketing, sales
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6084
Deposited By:
Deposited On:17 Jul 2018 00:04
Last Modified:17 Jul 2018 00:04

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