To analyse the marketing channels used by Fieldays to communicate information to the public

Geyer, Tracey and Harnett, Denise (2017) To analyse the marketing channels used by Fieldays to communicate information to the public. Applied Management Conference, Wintec, Hamilton, New Zealand, 30-31 October 2017.

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Abstract or Summary

The following research report examined the marketing channels used to communicate information to the public in the 2017 Fieldays. Literature was used to provide a background into the agricultural industry, event industry, marketing, and marketing channels that assisted in supporting the findings of the research. This framework provided a brief outline that assisted in providing the understanding of the marketing channels used by the Society. The research for the report was gained through surveys and interviews. Once identified, the channels were analysed against literature to determine the effectiveness of the channels in regards to communicating information to the public, and raising awareness of the Fieldays event.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:marketing, fieldays
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6087
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Deposited On:16 Jul 2018 23:59
Last Modified:16 Jul 2018 23:59

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