The following research report examined the marketing channels used to communicate information to the public in the 2017 Fieldays. Literature was used to provide a background into the agricultural industry, event industry, marketing, and marketing channels that assisted in supporting the findings of the research. This framework provided a brief outline that assisted in providing the understanding of the marketing channels used by the Society. The research for the report was gained through surveys and interviews. Once identified, the channels were analysed against literature to determine the effectiveness of the channels in regards to communicating information to the public, and raising awareness of the Fieldays event.