How can Magic Chinese Health Massage shop survive and develop itself in the competitions of marketplace?

Deng, Shaokai and Yeung, Deniss (2017) How can Magic Chinese Health Massage shop survive and develop itself in the competitions of marketplace? Applied Management Conference, Wintec, Hamilton, New Zealand, 30-31 October 2017.

PDF (Book of abstracts) - Supplemental Material
Available under License Creative Commons Attribution Non-commercial No Derivatives.


Abstract or Summary

This is a report on how to effectively improve the management of a massage shop in Hamilton. About this massage shop, this is a newly opened shop, located in Hamilton Central Centre, providing up to 10 massage services to its clients. However, the store is facing the threat of lack of operating experience and competitions from the same type of stores. The goal of this report is therefore to find solutions to deal with such as identifying the target markets, analyzing clients through research, finding ways to increase business. There were several significant findings from the survey, including the fact that the primary source of the customer base is those who work in Business, Health and Community, Retail and Personal Services. $ 40 is the most acceptable amount of spending for respondents, they usually go to the massage shop when there is a health issue with the body, the visit is often weekend, and after work, consumers are eager for quality service, Facebook is ideal Advertising media. According to such this finding, there are serval recommendations for the massage shop. First, to find out a target advertising group and use proper media channels. Second, provide a more excellent range of products and have a particular pricing plan. Third, achieve customer relationship management through promotions.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:sales, marketing
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6089
Deposited By:
Deposited On:16 Jul 2018 23:56
Last Modified:16 Jul 2018 23:56

Repository Staff Only: item control page