Customer satisfaction at a pizza store

Mahajan, Sonam and Alexander, Peter (2017) Customer satisfaction at a pizza store. Applied Management Conference, Wintec, Hamilton, New Zealand, 30-31 October 2017.

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Abstract or Summary

Customer satisfaction is one of the key business aspects that helps in gaining huge profitability (Blut, et al., 2015). Hence, in this context, this research project aims at analyzing several aspects of customer satisfaction with respect to Hell Pizza, which deals with making as well as delivering Pizza in New Zealand in the year 1996 in Kelburn Wellington. This particular report also focuses on thoroughly analyzing and exploring the situational as well as internal analysis of specific pizza chain along with the research questions, aims as well as literature reviews. A relevant as well as a comprehensive customer satisfaction theory has been analyzed in the section of literature review. On the other hand, the research methods of this particular research report also aim to be discussed in an effective way.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:customer satisfaction, profitability, sales, marketing, pizza shop
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6090
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Deposited On:16 Jul 2018 23:54
Last Modified:16 Jul 2018 23:54

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