This research report will be divided into eight parts: introduction, research aim, problem or question, literature review, research methods, research results, discussion, conclusions, and recommendations. The introduction part will include the background to the research and the organisational context of Newsave Supermarket. The research aim, problem or question part will identify the specific focus of the report that it wants to achieve, which is a basis for all the other parts of the report. The literature review part will be a discussion of the relevant points from sources that have already been published, which are all the ideas referenced from the used sources. The research methods part will identify how to complete this research, which includes the reasons for the choice of methods how they were analysed. The research results part will describe the results of this research. The discussion part will analyse the results and show how they fit with other research in the area. The conclusions part will summarise the discussion shortly, which connect the analysis with the original research assumption/ problem or question. Last, the recommendations part will provide informed suggestions for solving the problem or implementing the answer to the question, which is not included in all reports.